Lego Group launches augmented reality integrating technology with the houses developed from the cult of Lego bricks.

In this game, under the title Lego Hidden Side kids use the AR function in the Lego app, in order to return the haunted universe to its normal position, capturing ghosts that are seen when they Orient the camera phone to their own creations Lego.

The hidden side connects a series of 8 haunted story sets with hidden interactive tasks when applied with the AR function.

"Our long-term skill of pioneers in the field of convergence of technology and physiological play has taught us, in fact, that kids are waiting for a very interesting game skill that smoothly moves between the physical and digital worlds, in fact that we call fluid play", - said that Donaldson, senior Vice President of the creative Play Lab in Lego Group. "AR gives the ability to improve the Lego physiological game with fresh substances of impact and professionalism. We break the form of the game skill in order to make a fresh image of the game, where the material universe practically affects the degree of AR, and not the other way around.”

The gift app is seen for the first time at the American international toy fair in new York this weekend, and availability is scheduled for the summer.