In this year it is filled with 60 years, and she still does not have a single wrinkle.
Blonde or brunette, taut or luxurious, dark or snow-White, Princess or President, Barbie forever loved by young young women, including if it has caused discussion for many years.

Cult doll evolved in order to keep up with the times-check her Twitter.

And not paying attention to the strict competition in the toy industry, 58 million Barbie sold any year in more than 150 States.

"In the branch where the triumph now makes from 3 to 5 years, 60 years is a big deal!"said Nathan Baynard, Director of mass brand for Barbie.

Around the world, Barbie for example is widely popular as Coca-Cola or McDonald's, said Bernard during a recent visit to the design Studio Mattel in El Segundo, a suburb of Los Angeles.

In total, more than a billion Barbie dolls have been sold since she debuted at the American toy fair in new York on March 9, 1959.

It was invented by Ruth Handler, co-founder of Mattel, who was inspired by her own personal guys to make a doll.

"Her daughter Barbara was limited in choosing her own toys-the only ones were childish dolls, - said Baynard.

"The only role that she had the opportunity to assume in this play was a nurse, a mother, while Handler's offspring had the opportunity to assume himself an astronaut, cowboy, pilot, doctor."

Barbie is naturally a shortened version of Barbara.

Pupa was obliged to teach the girls "that they have a choice, in fact that they have every chance to be anyone. In 1959, it was a constructive idea!- Declared baynard.

Barbie quickly reached a furore. In the 1st year 300 000 dolls were sold, he added.

From the start of measurement, Barbie is not immediately seemed to be a feminist and be open to criticism for decades.

"In 1959, her body design was hyperbolized to meet the aesthetics of time and fabric," says Barbie's artist Carlyle Nuera.

Since then, as Blondie first hit the stores, and subsequently jet claims that, in fact that was unrealistic proportions, Mattel brought a lot of changes-introduced a number of body types and 10-key skin tones.

MG Lord, the Creator of the book "forever Barbie", zavlyal, in fact that the initial criticism was unfounded.

- It is this which wants to see the baby. The way the baby sees the Barbie doll is often framed by the way the mother of this baby treats the idea of femininity, " said LORD AFP.

"The discrepancy is not in the 11.5-inch plastic object. The problem lies in the wider culture and the idea of femininity."

In 1965, 4 years before Neil Armstrong went to the moon, Barbie became an astronaut. In 1968, the 1st dark Barbie doll, Christie's friend, hit the shelves.

Lisa McKnight, senior Vice President and massive CEO of the Barbie brand, said, in fact, that now 55 % of dolls sold worldwide, have neither light hair nor blue eyes.

Mattel has more than 100 people working at el Segundo design Studio, a powerful hangar located between Los Angeles International airport and the freeway.

Artists start with a simple sketch. Since then, any bit of the layout has been made by an army of experts-from the doll statue with the introduction of advanced software and 3D printing to face painting, hair styling, fabric selection and creation of clothing models.

The whole process of designing a fresh Barbie has the ability to last from 12 to 18 months. After that, the sample is sent from the California plant to factories in China and Indonesia for global manufacturing.

"Sometimes you see it on the shelf, and after that it turns to you: Oh Yes, I came up with this! Nuera said with a smirk.

Barbie is not just a triumph of the toy store-she has a common presence in public networks and something like "authoritative" with millions of followers.

She has a true face: Barbie Millicent Roberts, a family from the fictional town of Willows In the Midwest.

And now she talks directly with young women about her own life and weighty current topics.

In 2018, the brand launched a broad campaign in order to help young girls shut for example called "dream break" - using Barbie, in order to teach them to believe in themselves, and not to acquire sexist sexual standards.

Barbie has a stylist, stylist and photographer who travel with her "really" to the United States and behind the stage for Instagram photo shoots (check out @barbiestyle). ACC has almost 2 million subscribers.

Finally, does Barbie have it all when she's 60 years old, but she stays forever young, still single and without guys (so far)?

"The story of the Barbie brand is that she is a young lady, and she is independent and pursuing a career," McKnight said.