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Macy's profits are ahead of estimates because the retailer is increasing monitoring with the hope of a powerful holiday

Macy's on Wednesday said about the quarterly benefits, which exceeded the expectations of experts, saying that the strong digital implementation increased the results, while the retailer continues to invest in the improvement of its own stores.

The Department store network has further increased benefit monitoring for the whole year, waiting for a powerful ceremonial quarter.

His promotions jumped quickly in the news, rising more than 2 percent on Wednesday afternoon, but recently dropped 4 percent. Promotions increased by more than 80% compared to the previous year.

Here is exactly that reports Macy's on comparison with those, exactly that waited wall Street, based on a sample poll specialists Refinitiv:

* Promotion benefit: 27 cents adjusted against the expected 14 cents
* Earnings: 5.40 billion. $ opposite $5.41 billion is assumed 
* Sales in the same stores: a 3.3% rise compared to the expected 2.8% rise compared to the 3.3% rise

"We're ready for the fourth quarter," CEO Jeff Jennette told CNBC. "I believe that the field for consumer spending is good, their confidence is strong, the dot-com business is really buzzing. ... For stores, we go in the fourth quarter in a healthy space with momentum."

Said Macy's in the 3rd quarter of spotless earnings in the amount of $62 million, or 20 cents on the promotion, with $30 million, or 10 cents on the promotion, a year earlier. With the exception of one-off notes, Macy's earned 27 cents, ahead of 14 cents expected by experts surveyed by Refinitiv.

Spotless sales increased to $5.40 billion from $ 5.28 billion a year ago, falling roughly in line with the expectations of professionals at $5.41 billion. The firm said, in fact, that digital sales increased by a two-digit percentage.

Sales in stores opened in the direction of the last at least 12 months, increased by 3.3 percent, in fact that was the 4th quarter in order of sales growth in the same stores for Macy's and ahead of wall Street expectations for the rise of 2.8 percent.

Looking at the whole year, Macy is currently calling for a benefit on the promotion in the range of $4.10 to $4.30 to $3.95 to $4.15. He also narrowed his personal monitoring of sales in the same stores in order to rise between 2.3 percent and 2.5 percent, compared with the previous range of 2.1 percent to 2.5 percent. Estimates for sales fell to a rise of 0.3% and 0.7%, compared to flat by 0.7 percent, earlier.

Believing to avoid that same fate, in fact that now-bankrupt Sears, Macy's oprobyvat fresh technology and other concept stores, in order to obtain customers and increase implementation.

The chain of Department stores adds mini-marketplaces to some spaces for the sale of products of the least popular and district brands. This is the addition of augmented reality devices in stores, in order to allow customers to try on the make-up virtually, on a par with virtual reality headsets, so that customers see the furniture in real life. All Macy's stores are still required to be equipped with a mobile cash register by the end of the year.

The firm, that period, added a personal non-price brand, Macy's Backstage, to the existing full-featured stores in order to compete with these stores like TJ Maxx, Nordstrom Rack and Ross. Macy's said, in fact, that the stores behind the scenes contemplate 2 times more shopping trips, and the size of the baskets on average make out 30 %.

Macy's is still beginning to experiment with small stores, believing to reduce staffing and storage costs. Retailers, spanning Kohl's, Nordstrom and Target, have either opened the smallest locations, or clipped giant ones in recent months because more and more people are making purchases online.

According to Jennette's texts, the firm is making progress in its own intentions of turning, and this is the place to be in the outcomes. He said, in fact, that October was the strongest month for Macy's in the 3rd quarter, especially in the last 3 weeks. He added that the company is "ahead of schedule" hiring 80 000 employees in this festive season, not paying attention to the fact that almost all retailers are faced with headwinds against the backdrop of an impenetrable labor market in the United States.

"While Macy's is working to improve its own personal business, we believe that this performance sets a confident tone for the sector in the future," said telsey's Advisory group analyst Dana Telsi in a research note.

Other retailers, including Kohl's, Nordstrom, and J. C. Penney, will be reporting quarterly benefits in the coming days.

Macy's profits are ahead of estimates because the retailer is increasing monitoring with the hope of a powerful holiday

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