Fast-fashion retailer Forever 21 was nimbly in the hot water on Tuesday afternoon, when he tweeted a link to a dark sweater in the manner of a Panther on its own website, which was dressed snow-white model.

The tirade "Wakanda Forever" comes from the wildly successful marvel black Panther movie and has transformed into a greeting applied between those who identify with an almost entirely black character.

People noticed the sweater when the brand posted it on Twitter, which, in turn, caused a number of not very favorable reactions.

The tweet was promptly deleted. However, as of Tuesday afternoon, photos remain on the site Forever 21.

They got a super pale, blond, blue-eyed model in a Wakanda Forever sweater...