Mumbai: colors, a Hindi artel entertainment channel from viacom18 measured, will be a key sponsor of Reliance Industries owned by Mumbai Redskins, the Mumbai franchise of the Indian Premier League (IPL). 

It is important to note that the actual ownership of Reliance Industries TV18 has a controlling stake in viacom18. 

As part of the deal, red-skinned Mumbai players will wear a color logo on the back of their own t-shirt in the 12th edition of IPL, scheduled for March 23. 
"Communication with the most famous cricket team of Redskins IPL – Mumbai, which uses great adoration, is considered an impeccable combination with our brand positioning," said viacom18 Commissioner. “This is once again a road for us, in order to confuse with our audience as the background, for example, and outside it, and even on the air.” 

The colors will bring visitors closer to red Mumbai players through a series of integrations, live competitions and digital interactions. 
"We are very happy to deliver colors as the main sponsor for Mumbai Indians and look forward to becoming a long lasting, mutually beneficial Association. Through the journey of this IPL, the Mumbai Indians and the color will make the consumer of entertainment content, which, we trust, our massive admirers will regard and will get in touch with, said the representative of the Redskins in Mumbai.